3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Thank God Google Pulled That Awful and Depressing AI Ad Mother Jones [Video]

Categories
Chatbots and Virtual Assistants

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

It was about this time last week when I first saw that ad for Gemini, Google’s new artificial-intelligence chatbot. If you’ve been watching much of the Paris Olympics, you know the one I’m thinking of. The spot, called “Dear Sydney,” features a father whose daughter idolizes the American hurdler Sydney McLaughlin-Levrone. His daughter “wants to show Sydney some love,” and while he describes himself as “pretty good with words,” the dad adds, “This has to be just right.”

“Gemini, help my daughter write a letter telling Sydney how inspiring she is,” he types, “and be sure to mention that my daughter plans on breaking her world record one day.”

I have never seen an ad that made me so thoroughly depressed about the product it was selling, and I watch Trump ads for my job. Why would you …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads