The ad archivist: Branded objects will outlive much of todays digital ephmera [Video]

From Happy Meal toys to cereal box giveaways, Lee Bofkin of Global Street Art delves deep into his agency’s archives to search out the best branded products.

In the world of advertising, the objects a brand touches often tell stories as powerful as the product itself. Happy Meal toys talk to the importance of the youngest customers to McDonald’s. The many packs of Guinness-branded playing cards talk to the history of pubs and games. The list is endless.