The Art of Gym Marketing in 2025 [Video]

Ben Davis- https://www.instagram.com/mrbenjamindavis
Charlie Horton- https://www.instagram.com/charliehorton

In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth and how value-driven marketing can position your gym as the go-to choice in your community. Whether you run a small brick-and-mortar studio, a large facility or and online coaching business, this episode is packed with actionable insights to future-proof your business success.

Key Highlights
– Harvesting crops vs. planting seeds: Building a long-term strategy.

– Speak the language of your marketplace, not your peers.

– Organic vs. paid marketing: Why you need both.

– Direct response vs. brand marketing: Striking the right balance.

– How your sales strategies can nurture prospects into loyal clients.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

00:00:00 – Introduction
00:00:16 – The Importance of Data in Marketing
00:00:32 – Marketing to the Consumer
00:01:03 – The Concept of Harvesting Crops vs Planting Seeds
00:02:36 – The Importance of Providing Value in Marketing
00:03:26 – Understanding the Marketplace
00:06:00 – The Concept of Goodwill Equity in Marketing
00:09:49 – Appealing to Different Types of Buyers
00:09:59 – Differences in Marketing for Online Coaches vs Brick and Mortar Facilities
00:13:55 – The Dangers of Misleading Offers
00:15:36 – Speaking the Language of the Marketplace
00:19:07 – Understanding Your Audience
00:19:10 – Understanding Sophisticated vs Unsophisticated Buyers
00:19:38 – Effective Language in Marketing
00:20:12 – Overcoming Self-Doubt
00:20:29 – Data-Driven Marketing
00:20:42 – Understanding Client Fears
00:21:07 – Features vs Benefits in Marketing
00:33:33 – Organic Marketing vs Paid Marketing
00:33:40 – The Importance of Both Organic and Paid Marketing
00:36:20 – Addressing Common Misconceptions
00:38:35 – The Cost of Organic Marketing
00:41:39 – The Impact of Paid Ads
00:43:30 – The Importance of Both Organic and Paid Marketing
00:45:01 – The Concept of Sales Conversion Ads
00:46:02 – Brand Marketing vs Direct Response Marketing
00:50:43 – The Impact of Brand Reputation
00:53:13 – The Role of Branding for Small Businesses
00:56:01 – The Power of Direct Response Marketing
00:57:09 – Importance of Brand Reputation
00:57:19 – Brand Focus for Small Businesses
00:58:07 – Brand Specialist Perspective
00:58:22 – Case Study: Overinvestment in Branding
00:59:34 – Building Out Your Marketing Ecosystem
00:59:56 – Effective Marketing Strategies
01:00:12 – Local Marketing and Community Engagement
01:00:48 – Multiple Touch Points in Marketing
01:02:21 – Understanding the Utility of Branding
01:05:08 – Sales Systems and Their Importance
01:05:24 – Case Study: Sales Bottleneck
01:05:31 – Sales Systems for Future Growth
01:09:48 – Utilizing Existing Database for Sales
01:10:57 – Efficient Sales Systems
01:12:23 – The Role of a Business Owner in Sales
01:13:11 – The Importance of Sales
01:13:45 – The Benefits of Hiring a Salesperson
01:15:17 – The Role of a Business Owner in Sales
01:16:05 – The Importance of Sales Training
01:16:37 – Evaluating Your Sales System
01:17:55 – Marketing Plans for 2025
01:18:57 – The Importance of Diverse Marketing Strategies
01:20:08 – Getting Started with FMA
01:21:13 – Final Thoughts and Next Steps

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness