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Interactive and Immersive Marketing

The Brief: Glambulances and Hologram Chefs [Video]

FIVE THINGS TO KNOW THIS WEEK

This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.

SABRINA CARPENTER’S ‘SHORT N’ SWEET CAFÉS’ LEAVE QUITE AN IMPRESSION

Sabrina Carpenter’s “Espresso” was arguably the track of the summer, so it was only a matter of time before she got her very own café. Titled after her newest album, the Short N’ Sweet Café, sponsored by Cash App, popped up in New York and Chicago over the fall. This weekend, the artist and brand will continue to switch it up like Nintendo and make their way to Los Angeles to coincide with her tour.

From Nov. 15-17, consumers can stop by Verve Coffee Roasters, which will be transformed into a fan paradise offering Sabrina-themed coffee beverages (like the Dumb and Poetic latte) and pastries, as well as limited-edition merch, all of which will be available at 30 percent off for consumers who use their …

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