The Brief: Pizza Rentals and Zen Carriages [Video]

FIVE THINGS TO KNOW THIS WEEK

This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.

COMMUTERS TAKE A MOMENT OF PAUSE INSIDE AUDIBLE’S ZEN CARRIAGE

If you ask us, “Zen Commute” sounds like an oxymoron, but for a new campaign of the same name promoting the power of audio storytelling, Audible turned the concept into reality. The brand planted a “Zen carriage” train installation at London’s King’s Cross Station on Jan. 20 and for the next five days, invited consumers to stop for a moment of mindfulness amid the chaos of their morning or evening commute.

Inside the carriage, which was overflowing with cherry blossoms, participants could enjoy a soothing audio experience featuring excerpts from titles available in Audible’s wellbeing collection, like “Atomic Habits,” “A Quiet Life in Seven Steps” and “The Healing Power of Nature.” Brand ambassadors were nearby to answer questions.

Just next to the carriage was …