Four factors and 15 use cases to consider when choosing a psychographic segmentation system for your retail brand.
Read blog version of this video: https://www.spatial.ai/post/complete-guide-psychographic-segmentation-systems-retail
Contents:
00:00 Introduction
00:35 What Is Psychographic Segmentation?
2:00 A Brief History of Psychographic Segmentation
2:56 Granularity: Household vs. Neighborhood
4:06 Philosophy: Behavioral vs. Demographic
4:55 Velocity: Live vs. Static
5:32 Delivery: Consultants vs. Platform
7:32 Retail Segmentation Use Cases
8:24 Use Case 1: Store Expansion
13:00 Use Case 2: Customer Acquisition
17:10 Use Case 3: Customer Retention
21:11 How to Implement Your Retail Segmentation System
23:16 Conclusion
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