The Drum & ANA launch CMO Spotlight series at the ANA Masters of Marketing 2024 [Video]

Touching on topics ranging from the role of AI in the industry to media strategies and the chief marketing officer’s ever-evolving role, ‘CMO Spotlight: Trends, Tactics & Tomorrow’ offers essential insights for marketers looking to navigate the future.

Featuring 10 on-the-ground interviews from the 2024 ANA Masters of Marketing conference in Orlando, Florida, the films provide deep insights into the evolving role of the CMO, technological advancements and predictions for the future of marketing.

The Drum’s editor-in-chief Gordon Young teams up with reporter Audrey Kemp to lead discussions with marketing luminaries, including Gülen Bengi, global chief marketing officer at Mars Inc., Michelle Froah, global chief marketing and innovation officer at ETS and Nick Primola, executive vice-president at the ANA and head of the Global CMO Growth Council, among others.

The interviewees explore how the CMO Global Growth Council empowers marketers with the tools and strategies needed to thrive in today’s rapidly evolving landscape.

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Tags Artificial Intelligence, Big Data, Marketing Automation, Marketing Personalization