It’s the final part of my three part mini series all about how to launch & grow your business, and today’s video is all about bringing your product to market & designing a winning marketing strategy, including email marketing, influencer marketing, paid ads & organic social.
It’s also includes big announcement! After years of compiling the blueprint I use to launch my businesses, I’ve finally launched my business course, The Business Method.
It comprises of over 60 classes & 60 templates you’ll use every single day to get your business off the ground & growing fast. Put simply, it’s the framework that I, 7 years ago, not knowing where to start, how to position the business, how to build a team, what the hell to do around finances, would have jumped at the opportunity to have.
We’ve split it into 10 modules…
0: Introduction
1: Identifying Your Business Idea & Finding the Opportunity
2: Setting Up & Starting Your Business
3: Creating & Manufacturing Your Product
4: Productivity as Your Key to Success
5: Being The Face of Your Brand: Personal Branding
6: Defining Your Brand Identity & Building an Audience
7: Gaining & Retaining Customers: CRM, Influencer Marketing & UGC
8: Converting Traffic into Sales: How to Sell Your Brand Online
9: Scaling Your Team & Operational Infrastructure
You can sign up to The Business Method here! Plus, the first 1000 of you get it for a reduced price of £249 compared to £399: https://productivitymethod.com/pages/the-business-method?utm_source=social_grace&utm_medium=youtube&utm_campaign=tbm_course
If you missed part 1 of this series about finding a 7-figure business idea, you can do that here: https://youtu.be/g9NMf5BNMao
If you missed part 2 of this series about creating & manufacturing viral products, you can find that here: https://youtu.be/MKFTwrMUYeQ
Finally, if this kind of content is your bag, make sure to sign up to my entrepreneur’s mailing list here: https://productivitymethod.com/pages/business-insights-sign-up
+
CHAPTERS
0:00 – A big announcement…The Business Method is here
07:27 – Step 1: Define your commercials & KPIs
13:51 – Step 2: Write your product Key Messaging House
17:03 – Step 3: Plan your critical path & activation calendar
20:28 – Step 4: Curating your content calendar
27:56 – Step 5: Designing your paid ads strategy
33:09 – Step 6: Planning visual assets & shoots
35:23 – Step 7: Plan your PR & influencer marketing
36:38 – Step 8: Planning email & marketing campaigns
37:50 – Step 9: Conducting a launch risk assessment
39:03 – Step 10: Website set-up and eComm tactics
42:25 – What’s in The Business Method
+
ALL MY LINKS: https://gracebeverley.komi.io/
+
DISCLAIMER
In this episode I mention Shopify as an example platform you could use. I have worked with Shopify in the past, but this video is not sponsored by Shopify, nor did they pay me to mention them!
RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD (including The Business Method) are my own businesses, therefore any mention of them – whilst not being a sponsorship – is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊