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The first Apple Immersive Video film takes us back to WWII on a submarine board

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Interactive and Immersive Marketing

Just when we thought that 3D movies are no longer a thing, Apple has premiered the first scripted film captured in Apple Immersive Video. It’s available for free on the $3,499 spatial Apple Vision Pro headset and the movie takes some 80 years back in time. Yup, that’s WWII, you guessed it!

As you’ve probably heard, Apple Immersive Video is offered at no extra charge through the Apple TV app in several countries and regions besides the US:

  • Australia
  • Canada
  • Hong Kong
  • France
  • Germany
  • Japan
  • Singapore
  • UK

In mainland China, it’s accessible via the Migu Video and Tencent Video apps, available for free on the App Store for Apple Vision Pro.

What is Apple Immersive Video?

That’s a new media format to make you feel you’re “in” the movie, even more so than the “standard” 3D technology that kind of withered away. I get the feeling that it’s only James Cameron that continues to …

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