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Interactive and Immersive Marketing

The first scripted short film made for Apple’s Vision Pro headset puts your INSIDE the action [Video]

Apple has just released the trailer to its first scripted immersive video for its Vision Pro headset, a new short film called Submerged.

Submerged was written and directed by Edward Berger, as is set inside of a WWII submarine as the crew scrambles to deal with a “harrowing torpedo attack”. The trailer above shows some of the behind-the-scenes work behind Submerged, with fisheye-looking clips and a voiceover from Berger, claiming that the immersive format displayed on the Apple Vision Pro will “change the future of filmmaking”.

Berger adds that putting on Apple’s new Vision Pro headset changes “the way you think about storytelling”. The vibes of the narrow you-can’t-escape halls of the submarine are amplified when you’re seeing it in an immersive format with a headset strapped to your head.

Submerged is a part of a new fleet of releases from Apple that the company announced in July, for the …

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