The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024 [Video]

Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week’s episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.

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🔗 Connect with:
Max Sattar: https://www.linkedin.com/in/maxsatter/
Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom

00:00 Welcome to Cannes
00:23 How is Cannes Lions for Marketing Agencies
02:23 AI and Audience Segmentation Solutions
05:24 Privacy and Degradation of Cookies
08:09 Identity Graph and Data Co-ops
10:13 Identity-less Solutions
12:10 Personalizing Pop-ups and AI Models
15:24 Predictive Analytics for Retargeting
20:33 Honest Approach to Marketing Solutions
23:02 Founders and Business Success Factors