The Future of Retail Media: Lessons from 2024 [Video]

In this episode of Retail Media Moguls (https://podcasts.apple.com/gb/podcast/retail-media-moguls/id1704350525) , host Stuart Adamson (https://www.linkedin.com/in/stuart-adamson-66067/) revisits some of the most insightful discussions with industry leaders in retail media.

Together, they:

• Delve into the importance of understanding shopper needs and how retailers can leverage vendor insights to shape their retail media strategies.
• Explain the effectiveness of mobile display advertising, particularly in reaching consumers in rural areas, and the growing significance of programmatic channels.
• Discuss the role of data-driven insights in personalizing marketing efforts, emphasizing how retailers can utilize purchase behavior to create targeted campaigns.
• Examine the challenges and opportunities in the European retail media landscape, highlighting the fragmentation and varying maturity levels across different markets.
• Highlight the innovative use of in-store media, such as digital screens and audio, to enhance customer experience and drive sales.
• Consider the evolving measurement tools available for brands to track the effectiveness of their retail media campaigns, including cloud-based solutions and attribution models.
• Explore how partnerships and collaboration with brands can foster trust and transparency, ultimately leading to more effective retail media strategies.

This episode is packed with valuable insights and practical advice for anyone looking to navigate the dynamic world of retail media. Tune in to discover how these industry experts are shaping the future of retail marketing!

Retail Media Moguls is handcrafted by our friends over at: fame.so (https://www.fame.so/?utm_medium=podcast&utm_source=bcast&utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&utm_source=bcast&utm_campaign=confessions-of-a-b2b-marketer)

This podcast is brought to you by Platform 195 (https://platform195.com/) .

To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.

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