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Interactive and Immersive Marketing

The Immersive Future: The Future of Sound, [Video]

The Immersive Future: The Future of Sound, Visual & Interactive Programming At Festivals  | Billboard Live Summit 2024

Sponsored by L Acoustics.

A distinguished group of executives will take center stage to discuss how innovations in sound, video and immersive media are transforming the festival experience.

Moderated by Amber Mundinger (L-Acoustics Global Director of Artistic Engagement), the panel features Dave Rat, President of Rat Sound Systems, Polygon’s David Lopez de Arenosa, and WME’s Josh Kurfirst.

They will explore the critical role of sound design and technology, including deploying large-scale spatial audio, immersive sound, and projection mapping.

From deep diving into Electric Forest’s sellout success to new initiatives for developing artists, the Festivals of the Future panel will serve as a roadmap for the next generation of experienced creators.

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