The impact of public cloud price hikes [Video]

The growth and success of cloud computing are undeniable. Also undeniable are concerns about increasing prices that have surfaced with this growth, especially as generative AI and associated development are on everyone’s to-do list.

Price hikes are inevitable . Those that can produce, operate, and maintain cloud services also have their own increasing bills for talent, power, and regulatory issues that make running a public cloud service challenging.

Should we “lock in?”

Switching cloud service providers is not easy for enterprises that spent much money and time leveraging services native to specific public clouds. Moving to another cloud provider is out of the budget for most enterprises. It just costs too much to switch.

Lock-in was always a known risk, and the more we optimize our applications and data sets for a specific cloud provider, the more we’re stuck with that provider. It’s a catch-22. If we choose not to use native cloud features, we give up the …