The Importance of First-Party Data Activation [Video]

by on31st Jul 2024in TRADERTALK

Ciaran O’Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.

Tune in as Rob sketches out:

The future of first-party data, Privacy Sandbox, and the potential breakup of Google’s ad tech stack, will be discussed in detail at ATS London 2024, which takes place on Wednesday September 11th at the QEII Centre. Tickets and further information are available here.

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