CUPERTINO, Calif. — Apple is expected to unveil the iPhone 16 Monday. Although the new phone will probably get a few small upgrades on the outside, Apple is betting that significant changes to what’s on the inside will excite customers who haven’t been given a convincing reason to upgrade in years.
The company is set to introduce the first lineup of iPhones purpose-built for generative artificial intelligence (which lets users create text and images) during its annual hardware event, which kicks off at 1 p.m. ET.
The event was teased with the cryptic motto of “it’s glow time,” and Apple is staying mum thus far on what it means.
Apple faces immense pressure ahead of the event to prove the new AI features and other iPhone 16 updates are worth shelling out for an upgrade. Apple also needs to convince investors that it hasn’t fallen behind in the AI arms race, as rivals …