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Interactive and Immersive Marketing

The Las Vegas Sphere of football! Fans flock to watch Premier League games like NEVER before at new ‘immersive experience’ in LA – but it doesn’t come cheap! [Video]

Football fans in Los Angeles have been treated to a unique new way of watching the Premier League for the 2024-25 season.

The top flight campaign kicked off on Friday night, with Manchester United defeating Fulham 1-0 at Old Trafford courtesy of Joshua Zirkzee‘s late debut goal.

73,297 supporters were in attendance at the clash, but several more enjoyed an immersive experience of the game despite being thousands of miles away. 

Cosm Los Angeles, which describes itself as an ‘experiential hub’, showed the match live inside its venue, but the broadcast came with a twist. 

Instead of just watching the match on a TV, an 87-foot LED screen presented the game in what Cosm described as ‘shared reality’.

Just freaking amazing. #COSM pic.twitter.com/kmLyWXchfl

— Colin Cowherd (@colincowherd) August 16, 2024

Supporters have been treated to a unique new way of watching Premier League football
Cosm Los Angeles, which describes itself as an ‘experiential hub’, showed the …

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