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Interactive and Immersive Marketing

The London Tunnels: a new historic attraction in the heart of London – One2One Investor Forum [Video]

The London Tunnels PLC Independent Non-Executive Director Charles Nelson spoke at the Proactive One2One Investor Forum about the company’s transformative project: converting London’s historic WWII tunnels into a large-scale, immersive tourist destination. Built by hand during WWII, these tunnels were designed to shelter Londoners during air raids but were never used for this purpose. Now, the tunnels are set to become London’s newest major attraction, blending historical exhibits, art installations, and the unique draw of London’s deepest bar.

Nelson shared the project’s vision to become a memorial and immersive experience, commemorating Londoners who endured the Blitz while integrating cultural and artistic elements. “We want to bring to life the proposed use of these tunnels during the war,” Nelson noted, adding that London’s history would be at the heart of the experience, which will also feature historical artefacts and immersive exhibits showcasing British resilience and innovation.

With development permissions in place, The London Tunnels PLCaims to draw over three million visitors annually, placing …

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