The Most Unbelievable Marketing Campaigns [Video]

Welcome to One Book a Day-where we break down popular business books for busy people! In today’s deep dive, we’re unpacking Experiential Marketing by Bernd Schmitt, the guide to creating unforgettable experiences that build customer loyalty and brand love. 🌟

Through case studies from global tech giants and beloved consumer brands, we’ll show you how companies are elevating their game by focusing not just on products but on creating memorable, personalized experiences for their customers.

💡 What You’ll Learn:

– Google, Apple, & Facebook: How these tech giants use data and AI to personalize our experiences-and why it feels like they know us better than we know ourselves.
– Nutella’s Immersive Hotel: Find out how Nutella transformed a jar of hazelnut spread into an Instagram-worthy, full-sensory experience with The Hotella Nutella.
– Amazon’s Empire of Convenience: From retail to healthcare, Amazon anticipates customer needs and reshapes how we interact with services.
Disneyland’s Magic Tech: See how Disney’s “MyMagic+” system personalizes the park experience with reservations, real-time updates, and more.
– Milka’s AR Chocolate Adventure: Discover how this traditional chocolate company used augmented reality to turn a simple product into a fun and interactive experience.
– Uber & Airbnb: How they disrupted their industries by offering premium services and authentic, local experiences that go beyond mere transactions.
– McDonald’s Digital Transformation: How McDonald’s is evolving its dining experience with kiosks, table service, and digital menus to meet modern customer expectations.

📈 Why it’s a must-read: Whether you’re a business owner, marketer, or someone passionate about crafting exceptional experiences, Experiential Marketing gives you the tools to understand and create unforgettable moments that leave a lasting impression on customers.

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