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AI Behavioral Targeting

The new frontier of data security in the era of generative AI [Video]

As enterprises experiment with artificial intelligence, managing data security for generative AI tools, including privacy and governance controls, remains a possible roadblock to its adoption.

The rapid evolution of tools such as Microsoft Copilot has brought both unprecedented opportunities and heightened risks, particularly around unstructured data and sensitive information. Enterprises need to navigate potential challenges by leveraging advanced data security solutions that enhance visibility and control over data access.

“Every conversation I’ve had with our customers over the last year has eventually ended up becoming a gen AI and Microsoft Copilot conversation,” said Brian Vecci (pictured), field chief technology officer at Varonis Systems Inc., which has been a Microsoft partner since its inception. “Never in my career have I been able to say something is as top of mind as this.”

Vecci spoke with theCUBE Research’s Principal Analyst Rob Strechay during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio at Microsoft Ignite 2024, where Copilot is a hot topic

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