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AI Behavioral Targeting

The Nonprofit Using AI to Aid African Teachers and Farmers [Video]

Over the past year, rural farmers in Malawi have been seeking advice about their crops and animals from a generative AI chatbot. These farmers ask questions in Chichewa, their native tongue, and the app, Ulangizi, responds in kind, using conversational language based on information taken from the government’s agricultural manual. “In the past we could wait for days for agriculture extension workers to come and address whatever problems we had on our farms,” Maron Galeta, a Malawian farmer, told Bloomberg. “Just a touch of a button we have all the information we need.”

The nonprofit behind the app, Opportunity International, hopes to bring similar AI-based solutions to other impoverished communities. In February, Opportunity ran an acceleration incubator for humanitarian workers across the world to pitch AI-based ideas and then develop them alongside mentors from institutions like Microsoft and Amazon. On October 30, Opportunity announced the three winners of this program: free-to-use …

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