E29’s D2C journey experts dig into advanced analytics and the direct-to-consumer customer journey.
HIGHLIGHTS
🧠 Advanced Analytics for Optimization: Use media mix modeling and predictive analytics to help identify what’s really driving results across channels.
🔗 Connecting the Dots: Integrate your analytics with platforms like Salesforce to reveal a fuller picture of attribution, beyond just ad performance.
📈 Attribution Models: Build multiple models (first touch, last touch, etc.) to deepen your insights into what’s working at each stage of the customer journey.
🎯 Audience Segmentation: Tailor creative and messaging based on less common audience segment test groups, like prospecting vs. retargeting.
Watch the full livestream replay here: https://youtu.be/Z8-QEzdHUAA
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