Jamie Gonzalo, vice-president for Europe at Huawei Consumer Mobile Service, explores how digital analytics are democratizing the ad space to benefit both buyers and sellers.
As data continues its reign in many aspects of our lives today, it’s no surprise that digital analytics have become a key transformer of the marketing landscape, allowing brands to produce more targeted and personalized campaigns to reach the audience they’re looking for.
An exemplary case is China, which has seen remarkable adoption of data-driven technology in its marketing tactics especially with the dominance of e-commerce in the country.
Even as economic challenges mount, China’s luxury market has pivoted well with this shift – more brands have come to rely on cutting-edge data-driven strategies to stay ahead in the midst of a competitive market and sluggish economy. Today, digital advertising spend in China is estimated to be growing towards $199.4bn, reaching countless consumers and democratizing the ad …