If I were to ask you to name the top performing fast food restaurants in the US right now, I bet you could guess based on the food you’ve ordered in the past year. I know I could guess just by reviewing my past orders in the Uber Eats app.
The rank order is as follows: Starbucks, McDonald’s, KFC, Subway, and Taco Bell. No surprise there.
But what is surprising is that the brand value between them is quite staggering. Starbucks has a brand value of $53.43 billion, McDonald’s at $36.86 billion, KFC at $17.66 billion and Subway at $7.05 billion.
McDonald’s is only two places ahead of Subway in the ranks, but their brand value is 5 times that of Subway. Why is that?
This is because of their global demand, menu innovation, and their larger geographic presence.
McDonald’s tailors its menu and marketing strategies to different regions.
Basically, McDonald’s leans into …