In this Brewbound interview, host Ray Latif sits down with Alexis Guetzlaff, Director of Marketing for Beer and Non-Alcoholic Beverages at O-I, one of the largest global producers of glass packaging. With over 15 years of experience in the packaging industry, Alexis delves into how glass is becoming the go-to packaging solution for brands aiming to offer a premium, sophisticated consumer experience.
Alexis discusses the evolving consumer preferences that favor glass bottles, especially in the beer industry, highlighting how glass packaging creates a sense of class and enhances the drinking experience. She shares O-I’s latest research on consumer behavior, explaining how brands can use glass to differentiate themselves on crowded shelves and offer a variety of packaging options to meet different consumer “need states,” from casual backyard barbecues to formal gatherings.
She also details O-I’s innovative supply chain solutions, including their program to ensure consistent availability of stock beer bottles …