The Rise of Local Brands in Egypt’s Soft Drinks Market [Video]

Competition between brands never ends and that is why new brands join the market with their innovative ideas. Since the boycott began and the shift from global to local took place new local brands came on the rise and some got revived again. The boycott gave a huge chance to many local brands to go to the light and gain new consumers it also gave the chance to brands that were left out in the market to get the recognition they needed in the market. Supporting local brands helps the country in different ways. Shifting from global to local helps the country’s economy and gives the chance for new local brands to rise in the market.

Market Insight: How big is the soft drink market in Egypt?

The Soft Drinks market in 2024 is projected to generate a combined revenue of US$12.08 billionacross both at-home and out-of-home segments. The at-home segment, …