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The role of AI in operational efficiency: Beyond the silver bullet [Video]

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AI Behavioral Targeting

AI has transformational power, but for most enterprises, focusing on operational efficiency rather than miracles, is far more valuable.

Credit: Gorodenkoff / Shutterstock

Artificial Intelligence (AI) has earned a reputation as a silver bullet solution to a myriad of modern business challenges across industries. From improving diagnostic care, to revolutionizing the customer experience, there are many industries and organizations that have experienced the true transformational power of AI. 

However, that’s not the case for the masses. And organizations that view AI as a fix-all are missing a huge opportunity—and are also likely to encounter significant challenges. When AI is applied in a way that overemphasizes its strengths and downplays its weaknesses, that’s when we run into problems. 

While we tend to hear more about innovative, breakthrough AI use cases, the real value of AI lies in its ability to vastly improve operational efficiency. Is it less exciting than AI writing and producing its own …

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