A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers, she received one resounding question from peers: Why?
Her answer? “[Generative AI] is here, and we need to steer it in the right direction to reach its potential. I hope that we as creators and marketers and business leaders will take the reins of this technology and bend the arc of its use towards something positive.”
This series explores some of the strongest opportunities for AI in the marketing world today and in the near future, backed by HubSpot original research from our State of AI Survey, and expert perspectives from major brands including Jasper, ZoomInfo, and Mention.com.
Top Generative AI Marketing Findings for 2024 [New Data]
1. 85% of marketers believe generative AI will transform content creation in 2024.
It’s clear that AI is poised …