The Story Curve: How to Use Storytelling Techniques for Your Marketing [Video]

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters.

One of my favorite quotes on storytelling comes from Morgan Housel’s book Same as Ever, where he says, “Storytelling is leverage.”

It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. Just look at companies like Nike, Apple, Disney, and Dove, whose storytelling has turned products into household names for decades.

But how do you craft the types of narratives that emotionally resonate and stick with your audience?

In a recent episode of Marketing Against the Grain, I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy. I also dig into popular story archetypes and tactics for keeping your brand narrative authentic and compelling.

What is a Story Curve …