They’ve become little more than content-marketing tools. But blogs could be so much more, says Louis Evans of Tug, with just a little effort and imagination.
Blogs, the dusty digital diaries of the early 2000s, were once places where individuals shared their thoughts, passions, and stories with the world. Back then, blogs were hubs of navel-gazing, authenticity, creativity, and personal connection. These online journals were also a breath of fresh air, offering a glimpse into the lives and minds of everyday people. But today, sadly, their purpose and function have become muddled.
Brands lean heavily on the blogosphere as part of their content marketing strategy, but let’s be honest: most feeds are little more than glorified sales pitches disguised as content. The originality and personal touch that made blogs so engaging has been replaced by bland, keyword-stuffed articles that do little more than clutter the internet.
As generative search technology …