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Interactive and Immersive Marketing

The Top 5 Drink Trends for 2025 [Video]

Say goodbye to the Batanga. It was our 2024 drink of summer, but it’s not on our trends list for 2025. Last year was also all about coffee cocktails, but what will we be sipping in 2025? We spoke with drinks industry experts—bartenders, beverage directors, cocktail consultants, and drinks authors—to uncover what’s new in the world of wine and cocktails. The trends to look out for this year range from a focus on local, from the ingredients in your cocktail to where the wine you sip comes from, to interest in the experience of drinking as well as the drink itself, and new takes on the most classic cocktail.

The martini remains a cultural icon, but it’s getting a modern makeover. It’s ever more popular, especially now in variations with unique twists says Laura Unterberg, U.S. Brand Ambassador for Silent Pool Gin. Bartenders are pushing the boundaries of what is considered a martini with infused spirits, savory garnishes, and …

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