The Trusted Advisor Movement – Drew Lydecker | Partnerships Unraveled [Video]

In this episode of Partnerships Unraveled, we dive deep into the transformative power of trusted advisors in the channel with Drew Lydecker, Co-founder and President of AVANT Communications. With a career spanning influential roles at WorldCom, AT&T, and CDW, Drew has firsthand insights into how technology adoption and partner ecosystems have evolved into indispensable drivers of enterprise success.

Together, we explore:
– The shift from brand loyalty to best-of-breed solutions and its impact on decision-making.
– Why trusted advisors are becoming the cornerstone of IT strategy, navigating choice overload for CIOs and CTOs.
– The growing role of OpEx models in reshaping the market landscape.
– Predictions for the channel’s evolution over the next five years, and how vendors can align with this seismic shift.
– Tune in for actionable strategies and Drew’s unique perspective on building partnerships that truly last.

Connect with Drew : https://www.linkedin.com/in/drew-lydecker/

Timestamps:
00:00 Introduction to the Podcast and Guest
02:47 Drew’s Career Journey and Insights
04:34 The Role of Trusted Advisors in IT
06:38 Shifts in Buying Patterns in Technology
10:25 Consumer Technology Influence on Enterprises
12:09 Vendor Alignment with Trusted Advisors
14:21 Trusted Advisors and SMBs
17:57 The Value of Trusted Advisors
20:13 Future Predictions for Trusted Advisors
_______________________________

Learn more about the Channext Partner Marketing Platform
https://channext.com/

Subscribe to the weekly newsletter:
https://channext.com/channext-newsletter

Listen on 🎧:
Apple Podcasts – https://podcasts.apple.com/nl/podcast/partnerships-unraveled/id1648091322
Spotify – https://open.spotify.com/show/5LBehmUCwmmxIApamuLK6m?si=7b166ee1661a4a0d

FOLLOW ►
Linkedin: https://www.linkedin.com/company/channext/