The Unconventional Marketing Tactics That Built An 8-Figure EdTech Compan [Video]

We showed up to conferences and we had humans all over our booth. So many humans that our neighbours were complaining” – this is how Trevor Erikson describes Stukent’s early disruptive entry into the academic publishing space, where he served as the company’s first hire and CMO. From pioneering personalized marketing campaigns (including tracking down professors’ favorite candy bars from around the world) to scaling email strategies that helped grow Stukent to tens of millions in valuation, Trevor reveals the innovative tactics that transformed a basement startup into an educational technology leader serving over a million students. His experience juggling side hustles while building companies offers a real playbook for both marketers and founders. Now at Deviant Ink, he’s proving that mixing digital innovation with passion markets is a winning formula. For entrepreneurs looking to scale through authentic marketing, this episode shows why personal touches and real connections beat conventional marketing every time.