Think personalization isnt a big deal? Think again. Its your key to survival in AI era [Video]

The Drum’s editor-in-chief considers the importance of crafting meaningful, intuitive experiences as he recaps a discussion between Mark Abraham and David Edelman about their new book, Personalized Customer Strategy in the Age of AI.

When was the last time a brand made you feel truly understood? If you’re scratching your head, that’s exactly the wake-up call Mark Abraham and David Edelman are sounding. At a recent industry summit, these marketing maestros dropped a bombshell that should send shockwaves through boardrooms everywhere: personalization isn’t just a buzzword; it’s the make-or-break factor for brands in the AI era.