The Drum’s editor-in-chief considers the importance of crafting meaningful, intuitive experiences as he recaps a discussion between Mark Abraham and David Edelman about their new book, Personalized Customer Strategy in the Age of AI.
When was the last time a brand made you feel truly understood? If you’re scratching your head, that’s exactly the wake-up call Mark Abraham and David Edelman are sounding. At a recent industry summit, these marketing maestros dropped a bombshell that should send shockwaves through boardrooms everywhere: personalization isn’t just a buzzword; it’s the make-or-break factor for brands in the AI era.
Discussing their new book, Personalized Customer Strategy in the Age of AI, Abraham and Edelman didn’t hold back. They presented eye-opening data showing that companies nailing personalization aren’t just edging ahead – they’re leaving their competitors in the dust. “Personalization is a way to growth,” Abraham asserted. “We would argue it is one of …