Today at Samsung’s Unpacked event, the tech giant launched its Galaxy S25 smartphone series, which includes the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra. The flagship lineup will feature a new exclusive display technology called ProScaler, designed to produce more “lifelike… sharper visuals and brighter colors,” according to Samsung’s marketing material.
Also: Everything announced at Samsung Unpacked 2025: Galaxy S25, Gemini AI, more
ProScaler is a real-time AI-powered image quality enhancement technology unique to Samsung, delivering visible improvements over the Galaxy S24 series, especially in color accuracy and sharpness.
The feature, carried over from the brand’s TV lineup, essentially upscales content on your phone so what was previously low-resolution video appears more crisp. In other words, 480p videos should look closer to 720p videos, 1080p videos should look closer to 1440p videos, and so forth.
For ProScaler to function, users must set the screen resolution to the maximum QHD+ (3,120 x 1,440 …