TikToker Jools Lebron has become an internet sensation for being “very demure,” but her rise to internet fame didn’t happen overnight.
After years of posting content on social media, Jools shared a TikTok video on “how to be demure at work” on Aug. 5, and the trend took off in a way she never could have predicted.
The creator exclusively tells PEOPLE that she first decided to film the now-viral TikTok simply because she “liked [her] makeup that day.”
“I thought I looked particularly like a Bratz doll,” she says. “I saw a video saying how Barbie started very modest and demure and how her biggest competition Bratz was far from it. So I thought it was funny to say I was demure with my black winged eyeliner, giant lashes, blonde hair down to my thighs and acrylic nails.”
The buzzword immediately captured people’s interest, as many said goodbye to Brat summer by ushering in demure fall.
“It feels insane …