Tim Cook defends Apple coming late to AI with four words [Video]

While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that this view is shared by many inside the company.

But Apple CEO Tim Cook argues in a new interview that he doesn’t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation …

Cook spoke with the WSJ’s Ben Cohen.

There is one idea that encapsulates the approach to innovation that makes all of it possible—and it’s maybe the closest thing to a grand unified theory of Apple. It’s a philosophy of just four words that describe Apple’s past, present and definitely its future. Four words that help explain why thiswas the year the company plowed into spatial computing and artificial intelligence. During one of those epochal years when it …