Travel trends for this year and next are showing that consumers are seeking what can best be described in total as a more authentic destination experience, according to industry reports and travel advisors. These top trends include eco-friendly adventure travel, culinary travel, less crowded destinations and local/immersive experiences.
Research recently revealed by Virtuoso shows “a notable shift from focusing on a trip to-do list to an emphasis on how one feels during travel.” Virtuoso reports that “travelers prioritize curiosity and exploration (77 percent), joy and happiness (65 percent) and awe and wonder of nature (57 percent) as the top emotional drivers for its luxury travelers.” In addition, the research shows that “travel to off-the-beaten path destinations and at off-peak times is growing in popularity, aligning with the trend toward more responsible and sustainable travel as a response to overtourism.”
Virtuoso also looked at sustainability as a motivator for travel in …