In the digital age, the demand for engaging and interactive content has never been higher. Whether it’s marketing products, telling stories, or educating audiences, animated videos have become a go-to medium for businesses and creators alike. But what’s behind this trend?
The Rise of Animated Video Production
A picture is worth a thousand words, but an animated video can be worth millions. Literally. By 2023, the global animation industry is projected to reach a staggering $270 billion. A huge chunk of that comes from the USA, where animated video production is not just flourishing—it’s booming.
Why? Animated videos have the ability to simplify complex ideas, making them easily digestible and appealing to a wide audience. They can cater to different age groups and tastes, offering endless creative possibilities. What’s more, a report from HubSpot reveals that 54% of consumers prefer to see video content from a brand they support. Now, that’s something you can’t ignore.
But hold on, …