The art of explaining complex ideas simply and engagingly is no small feat. Product explainer videos have emerged as a powerful tool for brands, startups, and organizations to convey their message in a concise and entertaining manner. A well-made explainer video can capture attention, explain a product or service, and inspire action in under two minutes.
Here’s a rundown of some of the best explainer videos that not only explained concepts beautifully but also left a lasting impact:
1. BOX AI
Year: 2023
Created by: Venture
In the thick of the AI revolution, when every Silicon Valley giant was clamouring to showcase their AI prowess, Box unveiled its Box AI explainer video, setting it apart from the throng.
The key to its success was grounding the explanation in real-world problems businesses face daily, such as data organization, security issues, and collaboration challenges. Box AI was portrayed not just as another tool, but as a seamless assistant that understands …