Toyota’s All-Electric bZ4X Campaign Spreads the Secret [Video]

The campaign aims to raise awareness of Toyota’s all-electric SUV

PLANO, Texas, Oct. 28, 2024 /PRNewswire/ — Toyota unveils its new marketing campaign for the bZ4X, “A Secret Worth Sharing,” spreading the word that, yes, Toyota does make an all-electric vehicle.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9299651-en-toyotas-all-electric-bz4x-a-secret-worth-sharing-campaign

The spot “Gas Station” was developed by Saatchi & Saatchi as part of Toyota’s bZ4X campaign, “A Secret Worth Sharing.”

Toyota’s new spot “Monster,” developed by Intertrend, showcases the all-electric Toyota bZ4X as a hero who saves the day.

“The bZ4X campaign highlights how Toyota’s all-electric SUV is a secret worth sharing,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “The bZ4X blends modern design with advanced technology specifically developed to simplify zero-emission driving, backed by the quality, durability and reliability of a Toyota.”

The fully integrated bZ4X campaign was developed using Toyota’s long-standing Total Toyota (T²) marketing …

Tags Digital Marketing, Interactive Marketing, Marketing, Marketing Strategy