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Transforming player engagement with lobby personalisation [Video]

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Personalization Strategies using AI

In the ever-evolving world of online gaming, delivering tailored experiences is more than a trend—it’s a necessity. EveryMatrix’s CasinoEngine has taken this mandate to heart, offering operators robust tools to enhance player engagement and retention. From advanced lobby management that segments and curates game content to AI-driven personalisation strategies, CasinoEngine empowers operators to create seamless, individualised player journeys. By leveraging data-driven insights, real-time artificial intelligence (AI), and user-friendly customisation options, the platform transforms the traditional gaming lobby into a dynamic, player-centric environment.

Dive into this Q&A with Stian Enger Pettersen, chief executive officer of casino at EveryMatrix, to explore how CasinoEngine combines cutting-edge technology and innovative strategies to redefine player engagement, streamline operations, and boost operator success.

How does CasinoEngine’s lobby management help operators control game content based on player preferences and demographics?

“To personalise game content for different player segments, a casino platform needs to support deep configuration across …

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