TVs Fragmentation Lets Brands Reach Audiences Better: DIRECTVs Cordes Beet.TV [Video]

CANNES — The proliferation of connected TV services is giving viewers more choice – and advertisers more challenges.

But, ultimately, the new opportunities to reach viewers is a win for brands, according to one TV exec.

In this video interview with Beet.TV, Brian Cordes, Head of Client Partnerships & National Offices, DIRECTV Advertising, says the new TV landscape is a positive for both consumers and brands alike.

Cordes acknowledges the current TV and video landscape is “completely fragmented”, both for consumers and for advertisers.

But he says DIRECTV is trying to simplify that.

“You think of Netflix or an HBO Max as really competitors to a linear TV service,” he says. “But we don’t see it that way. We see those are our partners.

“What we’re bringing to the marketplace is really more of an aggregated solution for consumers. So you can get into the DIRECTV service, you can watch live TV, but you can seamlessly then go to …