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U2 announces immersive concert film at Sphere Las Vegas [Video]

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Interactive and Immersive Marketing

The film opens on September 5th

Sphere Entertainment Co. has announced a one-of-a-kind cinematic experience to be shown exclusively at Sphere. V-U2 An Immersive Concert Film at Sphere Las Vegas, directed by Morleigh Steinberg and The Edge, showcases the history-making and future-defining U2:UV show directed by Willie Williams that played to over 700,000 fans from 100+ countries across 40 sold-out dates from September 2023 through March 2024. V-U2 is the first film to be shot entirely with Big Sky, the groundbreaking ultra-high-resolution camera system developed by Sphere Entertainment. V-U2 does not just capture U2’s epic run at Sphere, it allows audiences to feel like they are at the live shows.

V-U2 is a Sphere Experience, Sphere’s signature original content category. To create this larger-than-life concert film, several Big Sky cameras captured the band at extraordinary scale, sharpness, and clarity. V-U2employs Sphere’s immersive technologies including the 160,000 square foot display plane, which at 16k x 16k resolution is the world’s highest-resolution LED screen; Sphere Immersive …

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