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AI Behavioral Targeting

Uber and Lyft rides, Ikea frozen yogurt, more [Video]

Election Day is around the corner, and along with an “I Voted” sticker, some companies are offering perks from a discounted ride to the polls to a free sweet treat.While it’s illegal to reward people for voting or paying people to register to vote (as evidenced by the backlash against Elon Musk’s controversial $1 million sweepstakes to registered voters in swing states), these perks are promotions and discounts.Election Day, which falls on Tuesday Nov. 5, is not a federal holiday. However, some states celebrate it as a public holiday, so your local government offices may be closed. More than 2,000 companies are part of the “Time to Vote” initiative, which agrees to ensure their employees are able to vote with their work schedules.While less than half of U.S. states require employers to give workers paid time off to vote, some companies are offering freebies to those who take the time …

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