Understanding Cookies Compliance in Digital Marketing [Video]

We all know that message about cookie tracking when you visit a new website. What do you do in that situation? If you’re like the rest of us, it will be a case of sometimes ‘yes’, sometimes ‘no’. 

Modern data privacy laws began with the EU’s GDPR (General Data Protection Regulation) guidelines in 2018. By the end of 2023, this will have extended to the US, with a total of 5 state privacy laws (California and Virginia are already effective, with Colorado, Connecticut, and Utah joining them by the end of the year). Worldwide there are over 150 privacy laws, and more are being introduced every year. The aim of most of these laws is to legislate around what personal data is collected and how it is used by advertisers. 

Evidently, this has huge implications for digital advertisers, and they need to be aware of it just as much as their …