Understanding Virtual Reality [Video]

“Virtual reality is the way of the future. Understanding VR is important to the tourism sector because of it’s potential as an immersive marketing tool.”

Virtual reality allows your customers to be transported into a virtual world, through the use of a VR headset.

It’s an immersive experience using the power of sound, images and physical sensations to help users work out where to stay and visit.

While many VR headsets have been designed for entertainment purposes, using VR as a marketing tool offers your guests the opportunity to try before they buy.

By allowing customers to move around spaces interactively, VR has proven to offer a greater sense of clarity in booking.

VR can also be used to support:
Booking tours for hotels and accommodation
Virtual booking interfaces
Virtual travel experiences
B2B and B2C sales

There are a number of brands of VR headsets around, with Sony and Samsung offering some of g the leading models. Google has also entered the market at a lower price point, making them an attractive cheaper option.

Whether you’re a hotel, motel or Airbnb, travel agent, airline or tour company, virtual reality is the way of the future.