Unit IV: International Marketing Management | Globalization, Segmentation & Marketing Mix [Video]

In this video, we dive deep into Unit IV of International Marketing Management. 🌍 Learn the basics of globalization, how markets and brands operate internationally, and understand crucial concepts like market segmentation, targeting, and positioning.

We’ll also explore the international marketing mix—covering product, price, promotion, and distribution decisions—with simple language and relatable examples to make learning easy and fun! 🎯

Perfect for B.Com and M.Com students preparing for exams or anyone curious about marketing in a global context. Don’t forget to like, share, and subscribe for more educational content! 📚

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