Uniteds Kinective Taps Starlink For Faster, Richer, In-Air Ads Beet.TV [Video]

Kinective Media, the advertising arm of United Airlines, is hoping its ad offering can become more immersive, by partnering with Starlink to support streaming and gaming in the air.

Since launching in June, Kinective has attracted a diverse range of advertisers looking to tap into United’s vast customer base.

“What we think about Kinective Meda and this omnichannel traveler experience, there really are use cases for every single category you can think of in the advertising space,” said Aaron Gallagher, Managing Director and Head of Sales at Kinective Media, in this video interview with Beet.TV.

Kinective Media’s launch partners included travel brands like IHG and Norwegian Cruise Lines, as well as non-endemic advertisers such as Bottega Veneta, Macallan, Univision, and Macy’s.

Gallagher thinks the platform’s appeal lies in its ability to reach consumers at multiple touch points, from the booking process on United.com and the United app to the airport …